Safety and Integrity Policy


We respect your personal integrity and strive to protect your Personal data. We have created this Integrity policy to inform you of the type of information we collect when you use our Services, why we collect the information and how we use it.

Please note that the Integrity policy is approved between you and the corporation that is Arjeplog Hotell Silverhatten AB, ORG.NR 556516-6492, together with its subsidiaries.

We may make changes to the Integrity policy. In that case, you will be informed of the changes via our website where we will publish any amendments. We recommend that you read the Integrity policy on a regular basis.


We consider Personal data as information that can be used to identify an individual which includes, but is not limited to, first and last name, date of birth, credit card information, home or other physical address, email address, telephone number or other contact information. You may be asked to provide Personal data when booking or using our Services. The information we store may include contact information, delivery address information, billing information, transaction recordings, preferred settings for use of a website and feedback regarding our Services. The data is stored by Arjeplog Hotell Silverhatten AB. The data is important for us to be able to provide good quality services. We do not store your Personal data in our Services without your knowledge.


We may automatically collect certain types of data and receive your Personal data when you provide such data through the Services or other communications with us. We may also obtain Personal data from customer lists (i.e. room list or rooming list) that have been legally acquired from third-party suppliers. We may also purchase third party services to obtain technical support for marketing purposes. We will have access to all data that you provide to these suppliers and third parties and we will use the Personal data as described in the Integrity policy. This data is only disclosed to third parties outside the corporate group in accordance with the Integrity policy. We will take the necessary steps to ensure that our arrangements with third party service providers protect your integrity.


We use the Personal data we receive from you to provide our Services, provide customer service, perform necessary security and ID checks, process transactions online, inform you of our Services, activities and offers, promotional offers and information of products and Services from carefully selected partners in order to be able to provide better Products and Services and better customer service features, facilitate your participation in third-party campaigns, meet certain company-specific requirements and anything else that in any way relates to the handling of the Services. Your Personal data may also be shared with carefully selected partners (this includes all other parties with whom such partners have entered into data sharing agreements).

You understand that we may contact other users, who have an account and who have saved your email address in their contact list in their email account, that the email address is already registered in an account. We may occasionally request data from you through surveys or competitions. It is completely optional to participate in these surveys or competitions and you can therefore choose whether or not to disclose such data. Requested information may include contact information (e.g. name, address and telephone number) and demographic information (zip code or age). If you choose to participate in a survey or contest and win, you agree that we will use your name and similar data for advertising and marketing purposes without further compensation except where prohibited by law. Unless you have chosen not to receive promotional information, we may also use your Personal data (including your email address and telephone number) to send information about our Products, Services and Promotions,


We may disclose your Personal data if required by law, or if we in good faith believe that such action is necessary to: (1) comply with legal processes served to us, our Websites or Services, or in circumstances where we are subject to a wider similar legal obligation; (2) protect and defend our rights or property; or (3) act to protect the users or the general public’s personal safety.


You may choose not to receive promotional messages by opting out of any promotional information where such a selection is possible on our sites or in an e-mail message that you receive from us. You can also send an email or letter at any time, see contact details below. You can also contact us at the same address if you want to: 1) check the Personal data we store about you; 2) update your Personal data; and / or 3) complain about how we use the Personal data. Upon request, we may (a) update the data if you can provide any evidence of such changes (if we require it) or (b) mark data to prohibit future use for marketing purposes. To avoid any uncertainty, nothing in the Integrity policy will prevent us from collecting your Personal data when required by law.


We may store data on your computer, laptop, tablet or mobile phone when you visit our sites or mobile apps. We use cookies that are small text files that are stored on your computer or equipment when you visit a particular website and which register your preferences. We also use locally shared items, or “flash cookies”. “Flash cookies” are similar to browser cookies. They allow us to remember things about your visit to our sites, but we cannot access or use other information on your computer. We do not use “flash cookies” to remember or use Personal data such as your name or email address which directly identifies you. We only use “flash cookies” on our own websites. We use cookies and flash cookies to track the use of our websites. We may also use cookies and third-party cookies to monitor traffic to our website, improve the Services and make them easier and / or more relevant to you to use. We use flash cookies and third-party cookies to show you ads that are relevant to your interests, based on your use of our website.


The Data Protection Legislation gives you a number of rights in relation to our processing of your Personal Data.

  • Access to your Personal data

You have the right to request a confirmation from us that we process your Personal Data, and request access to the Personal Data that we process about you, together with information about the processing and your rights in connection therewith, what is known as a register extract.

  • Request to amend Personal data

If you believe that any Personal data that we process about you is incorrect or incomplete, you have the right to request correction of the Personal data. In order for us to change any data about you, you need to contact us (see contact details below). We are not responsible for any problems that result from your Personal data being incorrect if you fail to inform us about the change.

  • Withdraw consent with future effect

To the extent that we process your Personal data with the support of your consent, you have the right, at any time, to withdraw your consent to the processing of your Personal data. The withdrawal does not apply retroactively.

  • Oppose processing of data for marketing purposes

As mentioned above, you have the right to oppose processing of your data for marketing purposes. You may unsubscribe from continued processing for marketing purposes by contacting us (see contact details below).

  • Oppose yourself to some processing of data

You have the right to oppose treatment of data that is supported by our justified interest if you have any personal reasons regarding the situation. However, we may continue to process your Personal data, even though you have opposed the processing, if we have justifiable reasons that weigh more heavily than your interests.

  • Delete date

You have the right to request to have your Personal data deleted. However, this does not apply to Personal data that we process according to law or agreement with you.

  • Restriction of processing

You have the right to request that the processing of your Personal data be restricted or limited. Please note that this may mean that in some cases we may not provide you with all of our Services.


If you have any questions, comments or complaint about our processing of your Personal data or how we comply with the terms of the Integrity policy and applicable data protection legislation, please contact us (see contact details below).

Contact details
Arjeplog Hotell Silverhatten AB
Box 94
938 21 Arjeplog

Telephone: +46(0)961 315 00